Primericas roots date back to 1977 when the company began a revolutionary crusade to transform the life insurance industry. Primerica originated the Buy Term and Invest the Difference philosophy which encourages families to purchase affordable term life insurance so they can get the protection they need at a price they can afford and have more money to invest in their familys future. Our misson is to help families become properly protected, debt free and financially independent. Please call Today for your free no obligation consultation and financial analysis.