They go out of their way to make everyone feel equally respected and cared for. I've seen client favoritism at some of the other places I've been, and I really appreciate the extra effort they make to avoid that here. Their staff is the most friendly, welcoming staff I've ever dealt with. They are so warm and professional, and make the whole experience that much better. When comparing them to others I have visited for the same condition, they are among the best I have seen. It's always uncomfortable having to sit through a dental procedure when they use really cold or hot water to rinse your teeth, but they didn't do that here. They made sure that I was comfortable with the water's temperature.