They almost always have a promotion or special going on. Whether its a complimentary consultation for new clients or a percent-off a certain service, I always get some sort of discount. I trust them to only recommend dental procedures I actually need. I know they care more about my health than they do about making money. I was worried that I was going to be in a lot of pain during my procedure, but they gave me a local anesthetic that took the pain away. I was very comfortable the whole time.