They made sure that their qualifications were obvious. I was confident that I was under the care of a professional. They almost always have a promotion or special going on. Whether its a complimentary consultation for new clients or a percent-off a certain service, I always get some sort of discount. I've been to one or two places that had a really bad smell. I was worried I would encounter it here too but I didn't notice anything. They're always able to answer simple questions over the phone. They only make me schedule appointments if necessary. They have the best prices I've ever seen anywhere. I couldn't believe how little I had to pay.